How much time should you spend working on creative briefs? Creative briefs are a great way to kickstart your project. They contain information about the client, the brief itself, the target audience, and other important details. Just like online casino games, in order to create a good creative brief, you’ll need to consider many things before starting.
Here are some tips on how to get started with creative briefing.
Understand Your Client
You don’t have to completely understand what your client does or how their business works in order to write a creative brief. However, you should at least know enough so that you can make educated guesses as to what kind of content might work best for them. For example, if you’re writing a creative brief for an e-commerce website, you may not need to know anything about SEO or social media marketing. But if you’re writing a brief for a non-profit organization, you probably need to know more than just what products they sell.
Write It Down
If you’re having trouble thinking up ideas, try writing down everything you think of. This helps you organize your thoughts and makes sure you don’t forget anything. You could even use sticky notes to jot down your ideas.
Don’t Be Afraid To Ask Questions
Sometimes clients are afraid to ask too many questions because they feel like they won’t be able to deliver what they promise. If this happens to you, don’t worry — just ask! The worst thing that can happen is that the client says no. Even if they say yes, you still learned something new by asking. And if they say yes, then you’ve got a new idea to add to your creative brief.
Keep It Short & Sweet
A creative brief shouldn’t take longer than one page. That means you only need to include three sections: 1) Why 2) What 3) How
When creating a creative brief, always keep keywords in mind. Make sure that all of your key words appear somewhere within the document. If you don’t, you risk making it difficult for search engines to find your site.
Visuals are extremely powerful tools when it comes to creative briefs. A picture paints a thousand words, right? So why not use images to describe your ideas? Images also help people remember your message better.
Once you’ve written your creative brief, it’s time to get feedback from others. This includes friends, family members, co-workers and anyone else who has experience with similar projects. Their input can really help you improve upon your original ideas.
Test Different Ideas
Once you’ve received feedback, test different versions of your creative brief. See which ones resonate most with your audience. Which version gets the most engagement on social media? Which version generates the highest conversion rate? Which version converts the most leads into sales? Only once you’ve tested multiple options will you truly know which version is best.
Repeat Steps 4-9 Until You Find One That Works
It takes time to perfect a creative brief. But the good news is that there’s nothing wrong with taking baby steps. Just start out small and build from there. Once you’ve found a winning combination, you’ll want to repeat those steps over and over again until you reach perfection.
Re-evaluate Your Creative Brief Every Few Months
It’s important to periodically re-evaluate your creative brief. After all, things change. New technologies come along that affect how businesses operate. Clients’ needs evolve. All of these factors can lead to changes in your creative brief.
Always Have More Than One Idea in Mind
You never know when inspiration will strike. So whenever you’re working on a project, always have several ideas in mind. Then, when an opportunity arises, you’ll already have some great ideas ready to go.